Mary Meeker of Kleiner, Perkins, Caufield & Byers recently released their highly anticipated Annual Internet Trends report (http://www.kpcb.com/internet-trends ). Many of the statements she made had clear application to the world of work zone ITS.
The first was regarding the rapid transition to mobile devices. In May of 2013, 11% of all web usage was through mobile devices. Just one year later, in May of 2014 that has already jumped up to 19%. Tablets were the fastest growing segment of mobile devices (up more than 52% over the previous year), though smart phones are by far the largest segment and still growing at a good clip (more than 20% per year). Android operating systems as a percentage of the total market jumped from just over 20% in 2010 to 80% last year. Clearly, we as an industry must change the way we make work zone information available to make it easy to read and understand on a variety of mobile devices.
She also said that as mobile platforms grow, the number of directed attacks will rise.
So we must also tighten our security to withstand these inevitable cyber attacks.
Messaging apps have added more than 1 billion users in less than 5 years. Where social media like Facebook are good for sending fewer messages to large groups, messaging apps are far better at sending specific, targeted messages to small groups and individuals. Clearly this will be the future of consumer focused traffic data. Users will demand data targeted to their travel habits, time of day and day of the week, and current location.
Add to that the newest trend of all those people with mobile devices & sensors uploading data. That data can be mined and formatted to produce huge benefits, especially in the traffic world. The average smart phone has many sensors. A Samsung S5 now has 10 sensors: Gyro, fingerprint, barometer, hall (recognizes whether cover is open or closed), ambient light, gesture, heart rate, accelerometer, proximity & compass. This array of sensors means the consumers of your data can also be the providers of additional data. Mining that data, and understanding how it can fit with what you are already supplying to make it better or more complete, will be key to work zone ITS growth in the next few years. We can no longer just supply stand alone systems.
The market will demand seamless data through a variety of ever changing channels. We don’t need to understand those channels, but we do need to provide our data in a flexible format that fits easily into those channels and that is targeted to individual consumers of that data.
The good news is that ad revenue is also growing rapidly. It jumped from about $8 billion in 2012 to $12 billion in 2013. Mobile app sales have grown even more, from $16 billion in 2012 to $26 billion in 2013. There are already many mobile traffic and work zone focused apps. But there are opportunities for vendors to sell new ones if they can find the right combination of targeted information and user friendliness.